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Production and assembly of the Toyota CROWN at the Motomachi assembly plant, Aichi, Japan

Production and assembly of the Toyota CROWN at the Motomachi assembly plant, Aichi, Japan

Production and assembly of the Toyota CROWN at the Motomachi assembly plant, Aichi, Japan.Production and assembly of Toyota CROWN at the Motomachi assembly plant, Aichi, Japan. Crown launched June 26, 2018, Carryforward model to 2022.  Since its debut in 1955, the crown has been a symbol of innovation. As evidenced by the TRC*3 featured in the eighth-generation Crown (1987) and ABS in the ninth-generation Crown (1991), cutting-edge technologies that are now used in many vehicles in the Crown before any other vehicles on the road.

Production and assembly of the Toyota CROWN at the Motomachi assembly plant, Aichi, Japan

How does the new crown enter the DCM standard.

The new 15th generation crown enters the world as the first generation of Toyota connected vehicles equipped with a standard DCM system. The car's round-the-clock connection with customers elevates the relationship between cars and people, and even society, to a whole new level. Services focused on safety, security, comfort and convenience, such as maintenance notifications based on real-time driving data, will be delivered at the most convenient time for each customer.

Production and assembly of the Toyota CROWN at the Motomachi assembly plant, Aichi, Japan

How was Toyota CROWN's performance improved at the Motomachi assembly plant.

Style and vehicle performance such as driving, cornering and stopping have also been improved based on TNGA. For driving in particular, the tests were held at the famous Nürburgring in Germany, considered the most challenging racetrack in the world. Outstanding handling delivers responsive driving performance and exceptional vehicle stability in a range of driving conditions and scenarios, at low or high speeds, on smooth or rough road surfaces.

Production and assembly of the Toyota CROWN at the Motomachi assembly plant, Aichi, Japan

As Akira Akiyama, the company's chief development engineer, says: "Inheriting the passion from the company's early days, when the first generation of the crown was born, I wanted the world to see this creativity" to see that the Japanese minds and strength "that contributed to the development of this car It is in this spirit that we have encouraged the development to do so. I feel that the new crown is a car that will take your breath away in every aspect including design, driving and connected technology.”


The Crown, the iconic luxury car in Japan, has continued to evolve and push the boundaries, offering more advanced driving performance and advanced connected functions.


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